Founder architecture
Three lanes, one platform
The design intent is clean ownership with no overlapping authority: one founder owns the demand and infrastructure engine, one owns operating performance, one owns contractor relationships and conversion. Each lane carries its own KPIs and its own decision rights.
Sardor Umrdinov
Platform Strategy / Capital / Growth Infrastructure
Owns
- Marketing and lead generation engine
- AI, technology and automation
- Shared services build and integration
- Data, reporting and the model itself
- M&A and capital architecture
Scorecard
- Qualified lead volume and cost per booked job
- Platform delivery cost as % of partner revenue
- Onboarding time per new partner
- Capital availability and deal readiness
Decision lane
- Platform roadmap and spend
- Capital structure and investment sequencing
- Data and reporting standards
Mario Campirano
Operations
Owns
- Portfolio operations and GM bench
- Field performance and service standards
- Margin and cost structure
- Technician productivity
- Integration execution on the ground
Scorecard
- EBITDA margin by company
- Revenue per technician per day
- Dispatch utilization and response time
- Callback and warranty rate
Decision lane
- Operating standards and playbooks
- GM hiring and performance management
- Onboarding go / no-go on readiness
Joe O'Grady
Revenue & Development
Owns
- Contractor relationships and trust
- Business development and pipeline
- Seller and partner conversion
- SPG / accountability system
- Leadership and sales training
Scorecard
- Qualified partner pipeline
- Signed partners per quarter
- Average close rate and time to signature
- Sales close rate inside partner companies
Decision lane
- Partner selection and terms posture
- Accountability cadence with owners
- Training curriculum and standards
Governance
Working concept
Three founders, equal voice
Each founder owns a lane and decides inside it without needing consensus for routine execution.
Two votes for major decisions
Capital commitments, partner terms outside standard, platform fee changes and any acquisition require at least two of three.
One model, one scoreboard
Decisions are argued against this model. Assumption changes are made here so all three founders see the same numbers.